Social Media Strategy Development
1. Competitor Analysis
We begin by conducting an in-depth competitor analysis to understand what works in your industry and identify opportunities to help you stand out. We analyze their content, engagement patterns, and audience preferences to craft a smarter, more effective plan for your brand.
2. Platform Selection
Every platform has its own strengths. Based on your audience and objectives, we help you choose the right platforms:
- Instagram for visual storytelling and engagement
- Facebook for community building and paid promotions
- LinkedIn for B2B connections and thought leadership
- Twitter for real-time conversations and brand updates
- Pinterest for visual inspiration and product discovery
- YouTube for video content that educates and entertains
3. Content Planning and Calendar Creation
We meticulously plan your content with a clear posting schedule, ensuring consistency and creativity. Our content calendars are designed to include a mix of educational, entertaining, and promotional posts — all optimized for timing, engagement, and audience growth.
Social Media Account Setup & Optimization
At Markegency, we help you build a strong and professional presence from the very beginning. Our team ensures that every social media account reflects your brand identity and is fully optimized to attract and engage your target audience.
1. Profile Setup
We handle complete account creation and setup across all relevant platforms. From usernames to business information, we make sure every detail is accurate, consistent, and ready for growth.
2. Bio Writing & Highlights Design
Your bio is your brand’s first impression. We craft compelling and clear bios that communicate who you are and what you offer — all within character limits. Additionally, we design custom Instagram highlight covers to keep your story content well-organized and visually on-brand.
3. Branded Visuals (Profile Pics, Cover Images)
Visual consistency builds trust. We design high-quality, professional profile pictures and cover images that are perfectly sized for each platform and aligned with your brand’s color palette, logo, and identity.
Content Creation
At Markegency, we believe that creative, high-quality content is the key to standing out on social media. Our content creation services are tailored to reflect your brand personality, engage your audience, and drive results.
1. Graphic Design (Posts, Stories, Reels Covers)
Our creative team designs eye-catching graphics for all formats — including static posts, interactive stories, and attention-grabbing reels covers. Each design is carefully crafted to match your brand aesthetics and speak to your audience.
2. Video Creation (Reels, Shorts, YouTube Content)
We create dynamic, professional videos ranging from Instagram Reels and YouTube Shorts to longer-form content. Our focus is on storytelling that captivates, educates, and entertains — designed for maximum engagement and reach.
3. Motion Graphics & Animations
Bring your brand to life with animated content! From logo animations to fun motion graphics for posts and ads, we help make your visuals more dynamic and memorable.
4. Copywriting for Captions and Posts
Words matter. Our expert copywriters craft captions that are on-brand, engaging, and designed to spark conversations. Whether it's informative, witty, or promotional — we write content that connects.
5. Hashtag Research
We don’t just guess hashtags — we research them! Our team finds the best-performing, niche-relevant hashtags that increase discoverability, reach new audiences, and boost your content performance.
Social Media Management
At Markegency, we handle the day-to-day management of your social media so you can focus on your business. We ensure your brand stays active, responsive, and consistent across all platforms.
1. Scheduling & Posting
We create and manage a structured posting schedule tailored to your audience’s peak activity times. Our team ensures timely posting of all content — from posts and stories to reels and videos — maintaining consistency and flow in your brand communication.
2. Daily Monitoring
Your social media presence never sleeps, and neither do we. We monitor your accounts daily to keep track of engagement, stay on top of trending conversations, and ensure your content is performing as expected.
3. Comment and Message Management (Community Management)
We actively manage your social media communities, responding to comments and DMs promptly and professionally. Whether it’s answering questions or handling feedback, we make sure your audience feels heard and valued.
4. Responding to Followers
Building a connection with your followers is key to trust and growth. Our team engages with your followers, responds to their messages and comments, and helps nurture loyal customer relationships on your behalf.
Paid Advertising (Social Media Ads)
At Markegency, we specialize in creating high-impact paid advertising campaigns that drive real results. Our team combines creativity, strategy, and data to ensure every rupee you spend delivers maximum ROI across all major social media platforms.
Our Paid Advertising Services Include:
1. Facebook & Instagram Ads
We craft and manage eye-catching ad campaigns on Facebook and Instagram to help your brand reach the right audience. From brand awareness and engagement to leads and conversions — we design each campaign to achieve your goals.
2. LinkedIn Ads
Target professionals and B2B clients with precision through LinkedIn ads. We create impactful campaigns for business growth, professional services, and brand authority.
3. YouTube Ads
From skippable video ads to bumper ads, we design YouTube campaigns that captivate viewers and deliver your message effectively to large and targeted audiences.
3. Retargeting Campaigns
We make sure you don’t lose potential customers. Our retargeting ads re-engage users who have previously interacted with your website or content, turning missed opportunities into conversions.
4. Ad Creatives and Copywriting
Our expert design and copywriting team develops scroll-stopping creatives and compelling ad copy that grabs attention and encourages action.
5. Audience Targeting & Optimization
We research and define the perfect audience segments for your brand. Using data and insights, we continuously optimize targeting, bids, and budgets for the best results.
Influencer Marketing
At Markegency, we help brands connect with the right influencers to create authentic, high-impact campaigns that build trust and drive engagement. Our influencer marketing services are designed to elevate your brand’s voice through powerful collaborations.
Our Influencer Marketing Services Include:
1. Influencer Identification
We carefully research and shortlist influencers that perfectly align with your brand, industry, and target audience — whether it's micro, macro, or celebrity influencers across Instagram, YouTube, LinkedIn, and more.
2. Campaign Planning
We strategize every step of the influencer campaign — from content themes and posting schedules to creative direction — ensuring consistency with your brand goals and messaging.
3. Communication & Contracts
We handle professional communication with influencers and manage all agreements, ensuring clear deliverables, timelines, and brand guidelines are met without hassle.
4. Campaign Tracking and Reporting
We provide in-depth tracking and reporting to measure performance, engagement, reach, and ROI — giving you clear insights into campaign success and areas of growth.
Social Media Analytics & Reporting
At Markegency, we believe that data-driven decisions lead to smarter marketing outcomes. Our social media analytics and reporting services provide you with clear, actionable insights into your brand’s performance across every platform.
Our Analytics & Reporting Services Include:
1. Monthly Performance Reports
We deliver easy-to-understand monthly reports that break down key metrics like impressions, reach, clicks, shares, and conversions to help you measure success.
2. Follower Growth Analysis
We track your follower growth across all platforms, showing you what’s working, which content is driving new followers, and how your audience is evolving over time.
3. Engagement Rate and Reach Reports
Get detailed insights into how well your content is performing, with reports on engagement rates, reach, and interactions — helping you understand your audience’s behavior and preferences.
4. Suggestions for Improvement
We don’t just report numbers — we provide expert recommendations and strategies on how to improve your social media performance, content direction, and campaign effectiveness month by month.
Social Media Training & Consultation
At Markegency, we empower brands and teams to confidently manage and grow their social media presence through personalized training and expert consultation. Whether you’re an individual business owner or an in-house team, we help you master social media strategies, tools, and trends.
Our Training & Consultation Services Include:
- 1:1 Coaching Sessions
Get personalized, one-on-one coaching with our social media experts. We guide you through platform algorithms, content strategy, paid advertising, and audience growth tailored to your specific business goals.
- In-house Team Training
We train your marketing team on best practices for content creation, campaign execution, community management, and analytics so they can independently handle your brand’s social media with confidence.
- Workshops & Webinars
Join our interactive workshops and live webinars designed to keep you updated with the latest trends, platform updates, and advanced techniques for social media growth and engagement.
Brand Collaboration & PR
At Markegency, we believe collaboration is key to expanding brand reach and building trust. Our Brand Collaboration & PR services help your business partner with the right brands and leverage exciting campaigns that capture attention and drive engagement.
Our Collaboration & PR Services Include:
1. Cross-Promotions with Brands
We help you connect and collaborate with complementary brands to create mutually beneficial campaigns, co-branded content, and collaborative posts that expand your audience and strengthen brand authority.
2. Social Media Giveaways
We plan and manage creative social media giveaway campaigns in collaboration with brands and influencers — boosting visibility, engagement, and follower growth while keeping your brand fun and relatable.
3. Partnership Management
From identifying partnership opportunities to handling communication, agreements, and execution, we manage every aspect of brand partnerships — ensuring smooth collaborations that deliver results.
Social Listening & Reputation Management
At Markegency, we know that your brand’s reputation is everything. Our Social Listening & Reputation Management service ensures you stay connected with your audience’s conversations and protect your brand image across all platforms.
Our Social Listening & Reputation Management Services Include:
- Monitoring Brand Mentions
We consistently track mentions of your brand, products, and key personnel across social media and the web. This helps you stay aware of public perception and leverage positive mentions or address concerns promptly.
- Handling Negative Comments or Reviews
Our team responds to negative comments and reviews with care and professionalism, ensuring that every concern is acknowledged and resolved — transforming criticism into opportunities for trust-building.
- Crisis Management Strategy
We help develop and implement a clear crisis management plan. In times of unexpected PR challenges or viral issues, we ensure timely responses, damage control, and communication strategies that protect and rebuild your brand’s reputation.